Race Grade Media was founded by Jackson Halsmer, who's had a passion for motorcycles and been a powersports enthusiast since he was young .  Dirt bikes eventually took a back seat as he pursued at degree from the University of Iowa while being a student athlete on the swimming and diving team.  But after graduating from the University of Iowa, he was able to pursue my passion again and was fortunate enough to land a position as the Marketing Coordinator and Athlete Manager for EVS Sports.  

During his time at EVS Sports, he was given the freedom to begin creating content on a more regular basis.  Jackson had always enjoyed writing and creating, but being able to flex his creative muscles and consistently write blogs/articles, conduct interviews, draft e-blasts,  operate social media accounts, and more for EVS Sports, LIFT Aviation and LIFT Safety opened his eyes to how much he enjoyed content generation.  Being able to combine his passions of working in powersports and creating content was pretty cool!

After moving on from EVS Sports and leaving the powersports industry, he felt that something was missing.  Race Grade Media is a project of his that allowed him to pursue continuing to combine his passions of creating impactful content while working in the powersports industry.  

After a briet stint out of the powersports industry, Jackson took the role and is currently the Global Marketing Manager for Rabaconda, the leader in portable motorcycle tire tools.